PRIVACY & COOKIE POLICY

At Premium Plates, we are committed to protecting your privacy and personal data. We process your information lawfully, in accordance with the ePrivacy Regulation (ePR) and the General Data Protection Regulation (GDPR).

This policy explains how Premium Plates uses and safeguards your information when you visit our website, make an enquiry, or purchase a number plate from us.

If you have questions about this policy or our data practices, you can contact our Data Protection Officer by emailing [email protected] with the subject line ‘FAO Data Protection Officer’.

Effective Date: 1st January 2018. Last updated: January 2025.
This policy applies solely to online activity via www.premiumplates.com.

Consent

By using our website, you consent to this Privacy Policy and its terms.

Information We Collect

You may be asked to provide personal information when using our site or communicating with us. This includes:

• Your name
• Postal address
• Phone number
• Email address
• Vehicle registration number
• Payment details (card info is processed securely)

If you contact us directly, we may also collect the content of your messages and attachments.

How We Use Your Information

We collect data for several lawful purposes, including:

Order Processing

Collected under Legitimate Interest, we need your details to fulfil orders.

Marketing Communications

With your explicit consent, we may send marketing emails, post, SMS, or social media messages. You can opt out at any time.

Additional Data We May Collect:

• Cookies and IP-based location
• Device/browser type
• Pages viewed and usage habits
• Company name/VAT (if applicable)

This information helps us:

• Improve our website and services
• Fulfil legal obligations
• Provide data to authorised bodies (e.g., DVLA, Police)
• Work with trusted third parties (e.g., technical providers, host servers) under strict privacy safeguards
• Transfer assets in case of a business sale or merger

Your data may also be anonymised for statistical use.

Data Retention

UK regulations require us to keep sales records for at least 6 years. With your consent, we may keep marketing details until you opt out.

International Data Transfers

We will only transfer your data outside the European Economic Area when legally required and with appropriate safeguards in place.

Cookies

We use cookies to improve user experience, personalise services, and track site usage. Cookies are small files stored on your device.

Examples of Cookies Used:

• Google Analytics (e.g., _utma, _utmz) – Track visitor behaviour and site usage.
• Referrer & Source Cookies – Help us understand how you found our website.
• Session Cookies (dtEnter) – Time of arrival for usage analytics.
• Transaction IDs – Track non-sensitive order details.

Disabling cookies may limit website functionality. Most browsers allow you to manage cookie settings. For details, visit www.allaboutcookies.org.

Third-Party Advertising and Analytics

Some third-party services (e.g., ad networks) may use cookies or web beacons. They may collect your IP address automatically. We have no control over these cookies.

Please refer to each third party’s Privacy Policy for their data practices.

Your GDPR Rights

You have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion (under certain conditions)
• Restrict or object to processing
• Data portability (request we transfer your data elsewhere)

We will respond to any request within one month. To exercise these rights, contact us at [email protected].

Children’s Privacy

Premium Plates does not knowingly collect data from children under 13. If you believe your child has submitted information, please contact us and we will remove it promptly.

If you have any questions or complaints regarding this policy, please contact [email protected].